EDITORIAL

FLOURISHING HEART MAGAZINE

WILLOW + BLOOM

Flourishing Heart is an organisation with a vision to see people healthy and flourishing in their life and overall well-being. FH’s products and services include: life coaching, health and lifestyle blogs and most currently the launch of 2 health and lifestyle magazines.

Tess Butler, CEO of Flourishing Heart reached out in need of a designer to not only design the magazine, but to also help guide the process by providing design/layout advice and solutions, while also looking after the overall print and production of the job.

The magazine design needed to align with the Flourishing Heart brand guidelines. Imagery was from a range of sources that varied from contributors themselves, free stock imagery sites and also a specific shoot with a contract photographer for specific needs. My role was to help Tess establish and sift through imagery to ensure it met the print standard and overall look the brand and magazine aimed to achieve.

PROJECT SCOPE: Editorial Design + Print oversight

C3 COLLEGE

C3 College was an international bible college seeing people travelling to study from across the globe. It recently moved online due to the effects of covid but offers an onsite internship program for a more practical training experience. C3 College required a refresh in their branding, which included branching into 4 major areas of training and qualification (Leadership, Theology, Music and design/creative).

My role was to help advise the best approach to reshaping and expanding the current branding to accommodate each training area. We utilised 4 colours from the original colour palette to brand each area, giving each its own colour. We also used a square shape as a brand icon to symbolise order, trust and stability. This square stack was placed throughout collateral in 4 to communicate visually the 4 areas of training offered.

PROJECT SCOPE: Brand refresh, editorial design + print oversight

ORIGINAL BRAND DESIGNER: Felicity Farncomb

C3 SYD

WHO WE ARE - INFORMATIONAL BOOKLET

To compliment their existing website, C3 SYD was in need of a way to communicate who they are as a church organisation along with their values/ethos. The execution of this also had to be conscious of accessibility to all people and generations. Additionally, the brief incorporated a need for the design to align with their brand guidelines but have a fresh and youthful look and feel.

Regarding accessibility, I advised that a print element is necessary for older generations' access without digital devices. For efficiency, I recommended that we then utilise the booklet design and move it to a digital platform space like ‘Heyzine’ which links to any website. This also gives the viewer a more interactive way to read through the information that feels approachable and more personal in booklet form - print without the cost.